SaaS Explainer Video Cost: What to Expect and How to Optimize Your Budget

How much does a SaaS explainer video cost?

It’s one of the most common—and important—questions SaaS founders ask.

The answer?It depends.But we’re not here to give vague ranges.

We’re here to break down real pricing tiers, show you what impacts the cost, and help you optimize your budget so you get the best possible ROI.

Whether you're bootstrapped or scaling fast, this guide will help you invest smarter in your next explainer video.

💰 How Much Does a SaaS Explainer Video Cost?

Here’s a quick breakdown of average pricing tiers based on quality and who you hire:

Type	Cost Range	Who It’s For
Freelancer (Basic)	$500 – $2,000	Budget-conscious, early-stage MVPs
Small Studio	$3,000 – $7,000	Growing SaaS, looking for balance of quality/cost
Premium Agency	$8,000 – $20,000+	Funded SaaS, high-stakes launches, enterprise

At ScaleKraft, our high-converting videos start at $5K and scale based on scope and complexity.

🧠 What Drives the Cost?

The price of an explainer video isn’t just about animation—it’s about the full stack of strategy, storytelling, and execution.

Here’s what influences your cost:

1. Length of the Video

• 60–90 seconds is ideal for conversions

• Longer = more animation = more $$$

2. Scriptwriting Quality

• Do you need deep SaaS storytelling? That adds value—and cost.

• Generic scripts are cheap. Strategic ones drive sales.

3. Animation Style

• 2D Motion Graphics: Most common & cost-effective

• 3D Animation: Premium, highly visual ($$$)

• Live-Action + Motion: Hybrid, more complex

4. Voiceover Talent

• Pro VO artists vary from $150–$800+

• Multilingual VO? Add more per language

5. Turnaround Time

• Rushed timelines often = higher cost

• Standard turnaround: 2–4 weeks

🎯 How to Optimize Your Explainer Video Budget

You don’t need to overspend. You need to spend smarter.

✅ 1. Focus on Strategy First

Don’t just pay for animation—pay for conversion.A solid strategy and script will outperform flashy visuals every time.

✅ 2. Don’t Overstuff Features

Explainers aren’t product manuals. Focus on the core pain + transformation. That keeps costs—and attention—tight.

✅ 3. Use Modular Design

Ask your agency to design reusable scenes or cut-downs for landing pages, ads, and social content.

✅ 4. Invest in Repurposing

Turn your 60-second explainer into:

• LinkedIn teaser posts

• Email signatures

• YouTube Shorts

• Cold outreach hooks

This increases ROI without extra production costs.

✅ 5. Choose a Partner That Understands SaaS

Generic video vendors might be cheaper, but they won’t speak your ICP’s language.You’ll spend more time correcting—and still risk missing the mark.

💡 Final Thought: Think of Cost as an Investment, Not an Expense

A great SaaS explainer video is your fastest path to trust.It shortens the sales cycle, increases conversions, and helps close high-ticket deals.

Done right, it’s not a cost. It’s a growth lever.

🚀 Want a High-Converting Video Without Wasting Budget?

At ScaleKraft, we specialize in crafting ROI-focused explainer videos for SaaS companies—starting at $5K.

If you're ready to get a video that sells, not just looks nice:

👉 Book a free strategy call